URBANICA is a youth oriented chain of concept stores based in Israel.

My role in the company was to take on the lead of the design of the Kids-wear department, and later on the womenswear- Activewear department.

All projects were done on a monthly basis, fast paced, based on researching emerging trends and studying sales forecasts;

While collaborating with materials purchasing specialists, in order to meet production requirements and quality standards according to project budgets.